Social Media Marketing

A step by step basic social media marketing guide or plan.

 

Let me show you what sort of things you should be doing when you plan our social media marketing plan for your business. (please note that this example might differ to your specific needs)

Step one – Choose the product or service you would like to target for traffic and buyers.

Only you know what your most profitable product or service is. Start this whole exercise with that item and then once the marketing machine is rolling along you can then look to the next product or service. One at a time is better for a bunch of great reasons.

Step two – Do very detailed keyword research for that specific.

Your keyword research will determine where the traffic is already lined up and are looking for what you have for them.

We use a system that finds core keywords, then high search keywords then all the middle of the road stuff. Finally, we find long-tail keywords that could rank easily for you and as a cherry on the top find question keywords too.

Those question keywords will be the ones we focus on for your social media marketing.

Step three – Add the keywords to your site (silo style)

Now we are already into the rock and roll stages. You take the menu keywords and publish those pages. Then the core keywords get headline pages and they are at the top of your silo structure.

Then you load all the other keywords (as drafts) into the silo structure on your website.

Step four – Publish a page daily.

Yup, you got it. Publish the core pages first etc. They all need to get published at some time or other. You could publish daily, or less often like every third day. However, you must keep up a consistent level of publishing.

I guess that you know to publish in a great SEO way, IE short sentences, cool headlines, at least 2 images per page, some videos and even infographics. Then all the techy stuff like meta tags and meta titles and more. Your page needs to hit a few targets – One – really readable (user experience too) Two – actually answer the question the page title asked Three – impress the search engine bots that your page deserves high rankings and finally, calls to action all over the place. You want sales – right?

Step five – Create a variety of images and memes that are related to each page.

You should already have cool images that are very on-point from publishing that page. Then make as many more as you can manage. Different text, different croppings, different mashups, different frames – that sort of thing.

BUT, they must all convey a message related to what that page was all about.

Then turn those into gifs and videos and finally some powerful infographics. People love infographics.

Step six – Automate the syndication machine.

Let the sharing begin.

You must focus on the top three or four social media sites that are where your best prospects are lurking. Be the best there. Be active there all the time. reply to, comment on, share and message all the time.

Then build some automation into the machine. IFTTT style sharing, creating link wheels and more. Make everything that you share get seen on up to 25 social media type places. When I say that, I also mean web 2.0 properties and more.

Final comment.

I know that if you do this yourself it is going to use up most of your days every day too. But you will save the cost of getting it done for you.

I obviously do this as a service and if we do every tiny step along the way it can work out quite expensive to pay for. BUT the rewards will grow and grow.