Setting up your website for better search engine results is one of the core tasks of doing great SEO for your business.
This is a service that agencies do for businesses to get better rankings in the SERPs. Search engine results for competitive keywords can be a massive boost to your business.
We are an agency that focuses on the optimization that your online properties need in order to get better ranking, better quality leads and a better overall influx of buyer traffic to your websites.
Aimed primarily at Canadian businesses, we focus on finding the gaps in your online marketing and fixing those issues one by one.
The third step – is on-page optimization…
A simple system designed to totally dominate your opposition in the search results pages. On page optimizing is 100% vital.
Google has a simple-to-follow system designed to see which pages are the most topical for a specific keyword and if that page or post on a website deserves to be ranked above another.
Decent agencies know how to set up those pages in the correct way to allow your site to climb over the opposition pages.
Now I am not going to lie to you here and say this is all you need to do to outrank everybody as there is still a bucket full of other things that combine to affect your rankings, but this still needs to be done right.
If you are interested, those other things are many – EG backlinking, age of your website, keyword cannibalization, spelling, grammar, and so much more. Do not panic – we are fully aware of what all those items are and include setting them right in our service to you, and make sure that we do what is needed when working on your website.
The fifth step – is where your search engine optimization efforts are nearly done…
Share everything you do on social media.
Getting everything shared via popular social media sites proves yet again that you are actively promoting your business.
Plus, if the SERP-robots (spiders?) see that people are actually willing to click on links that you shared and come to and then read your content, they will know that your stuff is really helpful.
Helpful content and content visitors love to read will turn your visitors into money in your bank.
(This is the point where you need to scroll down this page and book a meeting with me to get me to do your SEO for your business. Starting today.)
The second step for even better results…
Set up a detailed category structure (also called a silo) for all the other keywords you will need for better rankings online.
This is what most of your content will be built around on your website.
THIS IS A MASSIVE part of your optimization efforts.
You see, if people are actually searching for keywords that you then create content to answer or supply the answers they need while they are searching you will be creating a user experience that is vital for getting clients to believe in your product or service and then take the final step to order your products.
The fourth step for serious solidification…
Keeping your website fresh with edits and new postings is what Google wants to see you doing.
This is not just to let the big G know you are still alive, but it shows that you are keeping up to date with your business and how you communicate with your prospects.
Mix this up a bit too, add infographics, add videos and more to make all your visitors WANT to stay on your site and even follow your content in the future because you are taking the time and trouble to answer their questions and worries.
Step six might not be necessary…
By now, your business is probably filling the lead book every day.
If your opposition is not too wide awake you might never need to go this extra mile.
When you do need more we will start with a bunch of really effective marketing methods that will add to your branding, add to your social media exposure and more. We will do press releases, google stacking, web 2.0 properties and we will even consider firework displays in the living rooms of your best prospects. OK, maybe not that.
Let us get together and start to see if you need this and if so which levels you need to apply to get your order books filled.
Search Engine Optimization
This covers everything. Sometimes you need everything done and sometimes all you need is an APP or your GMB done right. Start with an email or a phone call to us.
We help you with ALL aspects of your content optimization from research to keyword targeting. Onsite, on your GMB properties, and on your social media properties.
On Page Optimization
This aspect of your online properties has become one of the most important parts of your rankings. You need to get it right. We could start with a free analysis.
Helping you get the best advice on all sides of your online SEO needs, from budget size to a complete and very detailed overall report.
Sometimes keeping it simple brings the most buyers, ask us about using an app or social media to bring floods of clicks.
The daily work required in getting your SEO working well will be laid out for you to either apply yourself or for us to apply for you.
Answers to Your Questions
What is an SEO expert?
A specialist with current skills in manipulating all your online properties aimed at getting your business maximum exposure to buyers online. Rankings, eyeballs, comments, clicks, and buyers.
Is this going to be very expensive?
Yes and no.
You see until we know what your needs are we cannot put a price on that specific service or task.
Plus you could save costs by doing a lot of the work yourself, or save your time and pay us to do the work.
Let me put it this way.
It might only need a single free advice meeting, or it might be just a single $80 thing, or it might be $5000 a month for a year.
More than likely it will be somewhere in between that.
Until we chat about it, in relation to your website and online properties we will not know.
What happens if I have no online presence at all?
This can be a very good thing.
I will then show you step by step what you need to do to get all your online ducks in a row to start your business off in the best possible way online.
Doing things right from the beginning is often far easier than fixing years of bad mistakes.
Again, all I can say is Call Me.
Until we have chatted about your needs you will not have a clear view of where to go next.
What makes you different from all the other “SEO” experts?
Firstly, there are “experts” and then there are experts.
This is a terrifyingly real problem.
We know which one we are, you will need to communicate with us to decide which one we are.
Jokes aside, This is essentially a one-man business. I take openness and honesty to a silly level and believe it is important.
I do outsource some of the tasks – especially when those outsourcers can do it far better than I can. Honesty, remember.
I am friendly and always overdeliver.
I also limit how much work I take on. This might be a single big-budget client or a few smaller budget clients. I like to keep things manageable and focused. One task at a time.
I also have 2 other businesses, I do apps for businesses (actually that falls under this SEO thing too) and have a hobby business where I do art and make cottage signs.
There seems to be so much conflicting information online, how can I feel safe in the marketing (SEO) route I choose?
I agree that there are massive numbers of liars, scammers, and simply stupid inexperienced people out there all telling you what you should and shouldn’t do.
It is my job to read their pages, watch their videos, and test their latest methods. One by one, and I have been doing that for 14 years online.
Expecting you to pick the safe and reliable path after watching 12 Youtube videos is in no way realistic.
I buy the courses, I test the software, I discuss it with my peers, I join the best FB groups, and more, all for the sole purpose of keeping up with the latest and best ways to rank online properties well.
Links to pages you might be looking for inside the Digital Garden website.
Contact Robert Bruce Anderson - https://digitalgarden.ca/contact/
Digital Garden Home page - https://digitalgarden.ca/
SEO page relating to Ontario or Brantford - https://digitalgarden.ca/search-engine-optimization/
Digital Marketing core page for small businesses - https://digitalgarden.ca/digital-marketing/
Mobile Marketing via apps or push notification marketing - https://digitalgarden.ca/mobile-app-agency/
Social media marketing packages and ideas page - https://digitalgarden.ca/social-media-marketing/
Website design and on-page SEO - Including keyword research - https://digitalgarden.ca/website-design-agency/
The blog or news section with all the latest marketing trends and tips - https://digitalgarden.ca/news-specials/
Branding for small businesses - https://digitalgarden.ca/branding-agency/
Local search business marketing (GMB) - https://digitalgarden.ca/local-business-marketing/