Answers to Your Questions
What sort of businesses would benefit from the mobile app?
Perhaps I should start answering this question with a statement. I am a small Canadian agency and do not need dozens of clients, therefore I can afford the luxury of being 100% honest to all my potential customers.
With that honesty comes this answer to the above question about what sort of businesses need a mobile app.
You can divide businesses that need a mobile app into three groups.
Group one are the ones that definitely need a mobile app.
These would be any form of recurring service business. Grocery stores, takeout food places, restaurants, hair salons, gift shops, crafters, tanning salons, pet stores, clothing stores, real estate and a lot more. They are services or stores where people spend their money at often.
I added the real estate one there, and no people do not buy a house or two a month, but they do love to sneak a peek into other people’s lives, and therefore this would get a lot of attention as an app if people had it on their phones. Powerful brand building.
Group two would be those in the middle ground. And could use a mobile app, but do not need it desperately to get more sales.
Inside this group would be 90% of all other local businesses.
These would-be plumbers, electricians, kitchen manufacturers, shed suppliers, roofers, dentists, doctors, opticians, landscapers and a long list of others that would be too boring to keep on writing out.
It is an unfair world here as a plumber will hardly ever have “cool” images or things they could share as a fun thing via an app when a landscaper could easily find nice landscaping related items to share.
You would not be sharing 50% off offers, but more likely tips and tricks related to your business (how to protect your outside water pipes from freezing) and or images of fantastic things you have done.
The thing to remember here is that this becomes brand building and brand awareness and at the cheap fees related to this service it becomes a good marketing exercise.
I should point out to you here that this service would be a perfect way to add to your social media and content marketing that you should be doing for your business anyway.
Group three will probably never need a mobile app.
These are businesses like engineering companies, manufacturers of wholesale products and other products or services that the public is unlikely to buy directly from them.
However, they could still use an app for things like notifying their dales team of a meeting or for access to training modules.
I repeat the cost of the app is tiny compared to the potential “awareness” it could create. But as a rule, I would rather see your business spending time on SEO or content and keyword marketing or something that will bring better returns for your marketing spend.
What sort of business would use a mobile app for their marketing?
A large part of this question has been answered in the above questions answer, but I would like to take this a bit further than just push notifications and just having a mobile app.
Once your site is set up properly (from an SEO point of view) and your content (silo) marketing is underway, and you are then also adding social media marketing to the mix, your business will still get a massive boost if you send some of the better pieces of published content to people with the app on their phones.
Especially if this content covers cool things like videos or infographics and other things people would watch or look at.
This will give your site and or videos on your YouTube channel an instant amount of views.
All really good for your marketing.
Do you need a mobile app to do push notifications?
Yes, and no.
But the simple truth is that they cost a similar amount to set up, so why not have both?
Links to pages you might be looking for inside the Digital Garden website.
Contact Robert Bruce Anderson - https://digitalgarden.ca/contact/
Digital Garden Home page - https://digitalgarden.ca/
SEO page relating to Ontario or Brantford - https://digitalgarden.ca/search-engine-optimization/
Digital Marketing core page for small businesses - https://digitalgarden.ca/digital-marketing/
Mobile Marketing via apps or push notification marketing - https://digitalgarden.ca/mobile-app-agency/
Social media marketing packages and ideas page - https://digitalgarden.ca/social-media-marketing/
Website design and on-page SEO - Including keyword research - https://digitalgarden.ca/website-design-agency/
The blog or news section with all the latest marketing trends and tips - https://digitalgarden.ca/news-specials/
Branding for small businesses - https://digitalgarden.ca/branding-agency/
Local search business marketing (GMB) - https://digitalgarden.ca/local-business-marketing/