Branding and brand building for small businesses

There are 2 very distinct ways to do brand building and brand marketing for your business.

Brand building and marketing for the public.

The first way that you could use brand marketing to get more exposure and sales for your business, would be to use very specific media to get the public to see, recognise and associate your business brand with your service or product.

This would be threaded into your social media marketing on a daily basis.

Brand marketing for local search rankings.

The second form of brand marketing is where we focus on getting Google to see your brand everywhere and associate it with your location and local search engine results.

This method involves a lot of repetitive actions like citation building and posting your NAP (name address and phone number) far and wide.